SEO FOR DOCTORS
The Best Search Engine Optimization for Doctors and Healthcare Professionals.
MAKE IT EASY FOR NEW PATIENTS TO FIND YOU
APPEAR HIGHER IN GOOGLE, YAHOO AND BING SEARCH RESULTS.
SEO for Doctors
Every second someone is searching for a doctor, clinic or hospital on the web. The big question is: Are you being found? Is that presence positive?
The quickest and the most common way a patient is likely to find a new doctor, clinic or hospital is by simply typing in a keyword on a search engine, such as Google. The potential patient usually picks the top two or three names from the search results, compares their websites and online reputation, and then makes an appointment with the doctor who impresses them the most.
On-site Optimization refers to optimizing both the content and HTML source code of a page.
Mobile Friendliness search engines are giving more importance to a mobile ready website.
User Experience counts a lot on how relevant your website is ranked by search engines, that is why we build beautiful and engaging websites.
Search Accessibility makes the content accessible to users with visual or hearing impairments. It also provides more information to search engines, which rely on text to find out about a site.
Content is king in SEO as more quality content in your page more likely that it will rank higher in the Search Engine Results page.
Social Media also called social SEO and the purpose of it is to use social media to improve your business's search engine rankings.
Link Profile is the makeup of links directing to your site. Search Engines favors links from a variety of sites as well as high-authority sites.
Keyword Research involves identifying a group of keyword phrases that offer high usage by searchers and will be used in optimization.
Speed is one of the most important signals used by search engine algorithm to rank pages.
Local Optimization is an effective way to market your dental practice online. It helps your to promote your dental services to local patients at the exact time they’re looking for them.
SEO IN NUMBERS!
ON-PAGE VS. OFF-PAGE OPTIMIZATION
On-Page SEO is basically everything that can be done on your website to enhance traffic. This includes having a regularly updated site, servers with good load times, blocking access to unwanted pages and having a well defined sitemap.
- Meta tags, alt tags and title and description tags optimization
- Clean HTML5 and CSS3 code
- User-friendly navigation structure
- Optimization of file and image sizes
- Effective inter-linking (links between different pages of your site)
- Website speed optimization
- And much more. We make sure your site looks lovely for the Search Engine Crawlers
Off-Page SEO, has to do with content and links displayed on the web outside of your website. As more sites and links point to your website, the more relevant your website becomes. It is always good to remind you of the importance of quality links as Search Engine Algorithms look into that to define the relevance and authority to improve your rank position in the search results. Having said that, we have the strategies for getting these high-quality backlinks.
- Anchor text optimization
- Inbound link building
- Directory submission
- Article submission
- Web 2.0 sharing and engagement
- And more
WE MAKE OUR CLIENTS RANK HIGHER
Using our SEO process, we make our clients rank higher on search engine results.
Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.
Determining the most used phrase that contains your targeted keyword(s) is relatively easy. Online tools allow you to enter a particular keyword or words and will return all the ways in which that word(s) was used by searchers in the last month and in what volume. However, the most used phrase(s) is also likely the one with the greatest competition within the search results and may, therefore, not be where you would want to devote your optimization efforts. A more effective approach is to find a set of phrases (10 is a nice round number) that are heavily used by searchers but somewhat less competitive in terms of the total number of search results.