What is Medical SEO?

Your patients see you long before you see them. It’s important that your medical practice website is ranking for the appropriate conditions and treatments related to your field of medicine. Today, there are many potential patients that are searching online looking for the best physician, and why shouldn’t they see you? Medical SEO can help fill your waiting room. Why …

Why Social Media Presence is Necessary for Small Businesses?

Due to the nature of small businesses they tend to lack the resources and have certain disadvantages, compared to established brands, when it comes to marketing and getting products and services seen on the internet. But the very nature of small businesses can be their great advantage when it comes to taking advantage of the biggest growing sales area on …

5 Reasons Why a Website is Important for Small Business

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business. It’s shocking to witness how many business don’t actually have …

On Page Optimization Image

Page Optimization

All optimization that happens on a particular page is related to that page’s content. Therefore, each page within a site must be optimized individually. All of the elements discussed here should be tightly related to the content on the page. We cover each of these elements in more detail below. Keywords The use of keyword phrases is at the heart …

SEO keyword research

Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. Determining the most used phrase …

Goal Setting

After establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success. Access to site traffic information …