On Page Optimization Image

Page Optimization

All optimization that happens on a particular page is related to that page’s content. Therefore, each page within a site must be optimized individually. All of the elements discussed here should be tightly related to the content on the page. We cover each of these elements in more detail below. Keywords The use of keyword phrases is at the heart …

SEO keyword research

Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. Determining the most used phrase …

Goal Setting

After establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success. Access to site traffic information …