Your patients see you long before you see them. It’s important that your medical practice website is ranking for the appropriate conditions and treatments related to your field of medicine. Today, there are many potential patients that are searching online looking for the best physician, and why shouldn’t they see you? Medical SEO can help fill your waiting room.
Why Medical SEO?
It is one thing to have a website for your practice but it is something entirely different to have a site that is optimized to its full potential. Medical SEO allows physicians to reach more patients who are searching online for medical services. Is your medical website ranking on search engines like Google, Yahoo, and Bing? Medical SEO is the most effective way to promote your site online.
How Does Medical SEO Work?
Search engine optimization (SEO) is the practice of increasing a website’s rankings on search results generated by search engines such as Google. Potential patients are less likely to select links that are further down the page, so the goal is to have your site be at or near the top of the first page of Google.
As a doctor, it is important that your medical website appears high on the first page for specific keywords that are relevant to your practice and your location.
There are some key factors that affect your website’s ranking such as:
- Content– the choice of words on your site
- HTML– the programming language used to build your medical site
- Architecture– the structure of your site, including the way patients interact with your site and the way search engines crawl your pages
- Back-links – having reputable and trustworthy outside websites that link back to your site and build your site’s authority
How Can I Get Started with Medical SEO?
Now that you understand the importance of increasing the visibility of your website online, you may be wondering how to get started.
SEO is an extensive process that must be regularly updated. The search engine algorithms are constantly changing and an SEO expert can stay up to date on the most recent practices.
Ready to rank on the first page of Google? a doctor is comprised of experienced digital marketers, graphic designers, website developers, content creators and SEO experts all working towards one goal – to drive more patients to your practice. Contact us today and take your medical SEO to the next level!