dentist's website development

7 Most Important Pages of a Dental Website

Just having a website for your dental practice isn’t enough. You need to have a great website for your dental practice.Why? Because that’s what your patients expect. Even more important, it’s what people who are searching for a new dentist expect.  If you don’t provide the information people are looking for, they’ll find it somewhere else, probably on one of your competitors’ websites. In this …

Doctor Website

Why Patients Want Doctors to Have a Website?

Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your biggest asset for marketing to patients. Your website affords you the opportunity to get in front …

Reasons why a website is important

Good Reasons Why a Website is Important

If you have a business or provide a service and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a Doctor, Dentist business owner, you need to know where your consumers are. But what if consumers know …

On Page Optimization Image

Page Optimization

All optimization that happens on a particular page is related to that page’s content. Therefore, each page within a site must be optimized individually. All of the elements discussed here should be tightly related to the content on the page. We cover each of these elements in more detail below. Keywords The use of keyword phrases is at the heart …

SEO keyword research

Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. Determining the most used phrase …

Social Media for Dentists Image

Why Social Media Marketing Is Important for Dentists

Build Relationships: Facebook, Twitter and LinkedIn posts offer an opportunity to engage current patients and potential patients in a two-way discussion. With interesting, relevant content posted regularly, patients can interact with the dental office in a more personal way that builds loyalty to the practice. For best results, content should be a mix of oral health-related posts and local news. …

Goal Setting

After establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success. Access to site traffic information …